Roadbase does not collect personally identifying information about any individual Roadbase Web site user except when knowingly provided by such individual. For example, we may ask you for information when you register for a contest or survey or to receive a newsletter. You always have the option not to provide the information we request. If you choose not to provide the information we request, you can still visit most of the Roadbase Web site, but you may be unable to access certain options and services.
Browser Level Information
Roadbase Web servers automatically collect information about a site user's IP address, browser type and referrer by reading this information from the user's browser (information provided by every user's browser). This information is collected in a database and used--in an aggregated, anonymous manner--in our internal analysis of traffic patterns within our Web site. This information is automatically logged by most Web sites.
Use of Information
Our primary goal in collecting user information is to enhance your experience on our Web site. We achieve this goal by, among other things, providing interactive communications such as our electronic newsletters to the e-mail address that you provide to us, and developing future editorial content based on your interests. To develop content targeted to your interests, we use aggregated user information to determine which areas of our Web site users prefer based upon traffic to those areas. We do not track what individual users read, but instead how well each page or content area performs overall.
Roadbase is a free Web site for users. In order to attract and retain advertisers we use the aggregated, anonymous information that we gather (as well as information from third-party market researchers) to describe our services to partners and to assist our advertisers and sponsors to better understand our audience. This is essential to keeping our service free of charge to our users. We do not disclose personally identifying information about our users to these parties.
Roadbase may also disclose information about our users when we believe, in good faith, that the disclosure is required by law. When you are on an area of Roadbase and are asked for personal information, you are sharing that information with Roadbase as well as business partners and vendors providing hosting and other services for Roadbase. If you do not want your information to be shared, you can choose not to allow the transfer of your information by not using that particular service. These parties, as well as advertisers who contract directly with a third-party service to serve their advertisements, may set their own cookies.
In addition, any personally identifiable information provided by our users as part of an advertiser promotion online may be provided directly to advertisers.
Please be aware that Roadbase sponsors, advertisers or Web sites that have links on our site may collect personally identifiable information about you. The information practices of those parties and Web sites linked to Roadbase are not covered by this privacy statement. Roadbase users should also be aware that, when you voluntarily disclose personal information in chat areas or bulletin boards, that information may be collected by others and may result in unsolicited messages from others. Kids under 13: Do not send any information about yourself to us--including information such as your name, address, or e-mail address. We do not knowingly collect personally identifiable information from children under 13. In the event that we learn we have collected any personal information from a child under the age of 13 without verification of parental consent, we will delete that information from our database as quickly as possible.
IP address: Every computer connected to the Internet has a numeric address called an “IP address." This may or may not correspond uniquely to a particular computer. In some cases, IP addresses can be resolved to domain names, which may indicate a site visitor's Internet service provider, employer, university, etc. As part of its database analysis Roadbase resolves IP addresses to domain names.
Browser type: A user’s browser is a software program running on a computer that allows users to access documents on the World Wide Web. Browsers can be either text or graphic. They read HTML coded pages that reside on a server and interpret the coding into what the user sees as Web pages. Netscape Navigator and Microsoft Internet Explorer are examples of Web browsers. Browser type typically discloses hardware platform, operating system, and browser software and version.
Referrer: The referrer is the URI of the Internet resource or page that causes a browser to request a page or image from Roadbase servers.